Am I anti- Breast Cancer Awareness? Quite the contrary - I've had my own journey with Breast Cancer and am a proud 15 year survivor (hear my story). Seeing my daughter's volleyball team wearing pink during their games, or the ladies at Choice Therapy in pink makes me feel loved and supported as a survivor. My issue is the companies who wash their products and marketing in pink, but don't actually support Breast Cancer research, or do so in very small percentages while reaping the benefits of increased sales.
For example, the Oriental Trading Company sells loads of pink Breast Cancer Awareness products, but not a single cent goes towards Breast Cancer research. In 2010 Dansko (who's shoes I LOVE) rolled out a "pink ribbon" clog. They donated $25000 to Susan G. Komen before the clogs even hit the market - and weren't donating any more regardless of how many pairs of clogs sold. And the NFL - don't even get me started:(
If you plan to purchase a product whether it had pink on it or not, great! If you are considering a pink purchase because it supports Breast Cancer Awareness please check out the company before hand.
Better yet, directly support Breast Cancer Research by donating to a charity that focuses on research, or do something with a local group (check with hospitals - they usually have support groups). Charity Navigator evaluates all non-profit charities and can help guide donation decisions based on your objectives.
How about you - have you ever purchased a product in support of a cause? I'd love to hear your thoughts on "pink-washing" too!