October will always represent something to me other than just the start of fall or the precipice of the holiday madness. And as I learn to navigate through my own personal demons and triumphs with this month, I still hold true to my aversion to Pink Washing. Don't just buy the pink hype, people.
What is Pink Washing? Check out the excerpt from my blog post from 2014 to learn more - and how you can avoid the hype.
*sigh* October is probably my least favorite month. Nothing to do with the shorter days or colder temps, but more the arrival of "everything pink" in support of Breast Cancer Awareness month.
Am I anti- Breast Cancer Awareness? Quite the contrary - I've had my own journey with Breast Cancer and am a proud 15 year survivor (hear my story). Seeing my daughter's volleyball team wearing pink during their games, or the ladies at Choice Therapy in pink makes me feel loved and supported as a survivor. My issue is the companies who wash their products and marketing in pink, but don't actually support Breast Cancer research, or do so in very small percentages while reaping the benefits of increased sales.
For example, the Oriental Trading Company sells loads of pink Breast Cancer Awareness products, but not a single cent goes towards Breast Cancer research. In 2010 Dansko (who's shoes I LOVE) rolled out a "pink ribbon" clog. They donated $25000 to Susan G. Komen before the clogs even hit the market - and weren't donating any more regardless of how many pairs of clogs sold. And the NFL - don't even get me started:( [Keep reading the rest at my previous blog post.]