Just because the can now has a pink wrapper, the shoe a pink lace, the jersey a pink emblem, means zero guarantee that breast cancer research and support is happening. Far too many companies, it sadly seems, wash their products in pink to benefit from the connection we feel when someone is fighting the fight for us. We want to believe they are doing more than benefiting from our medical nightmares. Yes - there are some wonderful businesses and organizations doing their part to legitimately support breast cancer research. But buyer beware.
So the next time you feel drawn to support breast cancer patients and survivors, consider directly donating to a charity that focuses on research, or do something with a local group (check with hospitals - they usually have support groups). Charity Navigator evaluates all non-profit charities and can help guide donation decisions based on your objectives.
What cause gives you pause? Which causes do you love to support?