What is Graymail?
A fairly decent chunk of the emails coming to our inboxes each day - 19% - are considered spam and graymail. We all know spam. Those subject lines telling us we've won a million dollars in return for a small deposit. And we have spam filters in place to eliminate it. Graymail, however, enters a grayer area. We've acquiesced to receiving it the minute we give out our email address to anyone! Think about email newsletters, Groupons, grocery store advertising - those are all examples of graymail - specific advertising targeted to you, the lovely consumer!
Is some of the graymail relevant? Yes! It's targeted at our interests. Have I ever made a purchase due to graymail I've received? Another resounding YES! Of course!
What Do I Do About Graymail?
My recommendation? Use the unsubscribe button at the bottom of graymail (often in very tiny print) to remove yourself from mailing lists that don't interest you. I did this every day for one week - instead of just hitting "delete" or letting the graymail linger in my Inbox adding additional stress.
- Take 30 seconds to scan incoming email.
- Make a quick determination of whether it fits what you need and want in your life. For example, if you make it a goal to try a new recipe every week, then emails from the grocery store highlighting their new and healthy recipe ideas might be worth your time. However, if you only handed out your email because you wanted that "one" coupon, go ahead and unsubscribe.
- Look for the "Unsubscribe" button at the bottom of the email. It just takes seconds, if that, to reduce your graymail.
- If you don't have time to thoughtfully sort it this minute, leave it in your Inbox until you make the time to pay attention to it. Just make sure you MAKE the time!
I've done these steps, and the result? I get MUCH less email! Another bonus? I've gotten faster about making the decision as to whether individual emails are worth my time, even the time it takes to click "Delete". I love it!
Try it for a week and let me know how it goes. Do you have another way to decrease your email? I'd love to hear about it!